Cupshe
Sells animal materialsSwimwear, cover-ups and holiday clothing, mostly in polyester, nylon and spandex.
Sells animal materials: Cupshe sells wool.
Cupshe sells knitwear containing wool, for example the Alpine Club White Jumper (6% wool). Its swimwear is synthetic, and only pieces whose feed entry states their composition are listed here.
On published evidence it scores 0 of 100. Brands that sell animal materials are listed after every brand that clears both gates, and cannot earn the Good badge. How the tag works
How the score breaks down
How we know
Desk research, 22 October 2026. We read the material line on 38 Cupshe UK product pages and scanned around 400 titles across its knitwear, clothing, swimwear, cover-up and accessories collections. Two jumpers list wool: the Alpine Club White Jumper (6% wool) and the Fall Fair Pink Jumper (4% wool), so the brand does not pass our materials gate. The bags we opened are polyurethane or polyester. Most pages give fibre percentages, including recycled polyester content, but at least one, the Wild One Faux Suede Jacket, shows no composition at all. Cupshe publishes no animal-free or no-testing declaration, no supplier list and no checkable certificates; a 2023 press release claimed GRS and BSCI, which we could not confirm in any register. Only pieces whose feed entry states what they are made of are listed in our shop.
Sources
Every source we relied on, checked on . Pages change: if one of these now says something different, tell us and we will re-check.
Right of reply
We are sending this assessment to Cupshe and inviting a response. Anything it tells us, and any change to the score that follows, will be published here with its date.
Questions people ask about Cupshe
- Is Cupshe vegan?
- No. Cupshe sells wool, so its range is not vegan and it carries our animal-materials tag. We list its animal-free pieces with the tag beside them, after every brand that clears both gates, so you know what the range includes before you buy.
- Does Cupshe test on animals?
- We found no evidence that it does. It has not yet given us a signed no-testing declaration, so we cannot confirm it either.
- What is Cupshe's Fashion Without Cruelty score?
- 0 of 100, for what it publishes. Because it sells animal-derived materials it carries our animal-materials tag, is listed after every brand that clears both gates, and cannot earn the Good badge.
- Can Cupshe earn the Good badge?
- Not while it sells animal-derived materials. A brand with the animal-materials tag cannot be verified, and no fee changes that.
Think we have this wrong? Write to hello@fashionwithoutcruelty.co.uk with the evidence. We reply within ten working days and publish a correction where we were wrong. How we rate.