Newsletter
The Thursday Note
One short email, every Thursday. What we rated this week, who cleared the standard, and the odd piece worth knowing about. Written by a person, sent once, and never sold on.
What arrives
The week’s ratings. Every brand we assessed, with the score and the reasoning behind it, so you can disagree with us in an informed way. When a brand clears the standard and earns the Good badge, you read it here first.
The evidence. Where a claim turned out to be thinner than it looked, we say so, and we say what would have changed our mind. Ratings are only useful if you can see how they were made.
A piece or two. Not a catalogue, and not every week. When something in FWC Edit or the Shop is worth your attention, it gets a paragraph. Some of those links earn us a commission, at no cost to you, and it never affects a score.
What doesn’t
No daily sends, no “last chance” subject lines, and no sponsored placements dressed up as editorial. If a brand pays us for anything, the note says so in plain words. Your address is used for the note and nothing else, as set out in our privacy policy, and every email carries a one-click unsubscribe.