Gini London
London-designed occasion and everyday womenswear, from a Camden market stall to a SMETA-audited factory.
Red tag: Gini London sells silk and wool.
Gini London’s range includes real silk (a 100% silk printed midi dress) and wool-blend knitwear (polyester, acrylic and 6% wool), so the brand carries a red tag. Its animal-free pieces take the 50-point brand penalty; anything naming silk, wool or fur is withheld from the shop.
- Rubric, on published evidence15
- Gini London sells animal-derived materials−50
- Animal-derived materials in the range itself−50
- Brand score−85
How the score breaks down
How we know
Desk research, 23 September 2026. Every product page carries a FABRIC & CARE composition line, which is how we know the “Fur Hooded Jacket” styles are 100% polyester faux fur while the “Silk Geo Print Midi Dress” is 100% silk and the “Wool Mix” knits contain 6% wool. The ethics page says the (unnamed) factory is visited in person, audited yearly, SMETA 4-pillar certified and a Sedex member, and 5% of profits go to charity, but nothing is dated, no supplier is named, and there is no animal-materials or testing policy of any kind. Because the range includes silk and wool, Gini London carries a red tag: every piece takes a 50-point brand penalty, and the brand as a whole a further 50 for the animal materials themselves. Pieces made from silk, wool or real fur are not listed.
Questions people ask about Gini London
- Is Gini London vegan?
- No. Gini London sells silk and wool, so its range is not vegan and it carries our red tag. Any animal-free pieces we list from it score 50 points below what the same evidence would earn from a brand that clears both gates.
- Does Gini London test on animals?
- We found no evidence that it does. It has not yet given us a signed no-testing declaration, so we cannot confirm it either.
- What is Gini London's Fashion Without Cruelty score?
- −85. The rubric gives it 15 of 100 for what it publishes, then 50 points come off for selling animal-derived materials and a further 50 for the materials themselves. Red scores always sit below zero.
- Can Gini London earn the Good badge?
- Not while it sells animal-derived materials. A red brand cannot be verified, so no fee can change its score.
Think we have this wrong? Write to hello@fashionwithoutcruelty.co.uk with the evidence. We reply within ten working days and publish a correction where we were wrong. How we rate.
