All brands

Gini London

London-designed occasion and everyday womenswear, from a Camden market stall to a SMETA-audited factory.

Red tag: Gini London sells silk and wool.

Gini London’s range includes real silk (a 100% silk printed midi dress) and wool-blend knitwear (polyester, acrylic and 6% wool), so the brand carries a red tag. Its animal-free pieces take the 50-point brand penalty; anything naming silk, wool or fur is withheld from the shop.

  • Rubric, on published evidence15
  • Gini London sells animal-derived materials50
  • Animal-derived materials in the range itself50
  • Brand score−85

How the score breaks down

Materials evidence15/30
Animal-testing assurance0/30
Traceability & transparency0/25
Independent verification0/15

How we know

Assessed

Desk research, 23 September 2026. Every product page carries a FABRIC & CARE composition line, which is how we know the “Fur Hooded Jacket” styles are 100% polyester faux fur while the “Silk Geo Print Midi Dress” is 100% silk and the “Wool Mix” knits contain 6% wool. The ethics page says the (unnamed) factory is visited in person, audited yearly, SMETA 4-pillar certified and a Sedex member, and 5% of profits go to charity, but nothing is dated, no supplier is named, and there is no animal-materials or testing policy of any kind. Because the range includes silk and wool, Gini London carries a red tag: every piece takes a 50-point brand penalty, and the brand as a whole a further 50 for the animal materials themselves. Pieces made from silk, wool or real fur are not listed.

Questions people ask about Gini London

Is Gini London vegan?
No. Gini London sells silk and wool, so its range is not vegan and it carries our red tag. Any animal-free pieces we list from it score 50 points below what the same evidence would earn from a brand that clears both gates.
Does Gini London test on animals?
We found no evidence that it does. It has not yet given us a signed no-testing declaration, so we cannot confirm it either.
What is Gini London's Fashion Without Cruelty score?
−85. The rubric gives it 15 of 100 for what it publishes, then 50 points come off for selling animal-derived materials and a further 50 for the materials themselves. Red scores always sit below zero.
Can Gini London earn the Good badge?
Not while it sells animal-derived materials. A red brand cannot be verified, so no fee can change its score.

Think we have this wrong? Write to hello@fashionwithoutcruelty.co.uk with the evidence. We reply within ten working days and publish a correction where we were wrong. How we rate.