All brands

JW PEI

Los Angeles label known for its vegan-leather bags. It has a UK store and sells through Selfridges and John Lewis.

Bags · Based in United States · Founded 2017

Clears both gates on published evidence. Not yet verified.

Scored 0 of 100 on published evidence. A further 45 points depend on evidence only the brand can give us.

How the score breaks down

Materials evidence0/30
Animal-testing assurance0/30
Traceability & transparency0/25
Independent verification0/15

How we know

Assessed

Desk research, 24 September 2026. We checked about sixteen product pages across bags, shoes, clothing and accessories. Everything named “leather”, “suede”, “feather”, “fur” or “pearl” turned out to be polyurethane, polyester or plastic, so on what we can see it clears both gates. It scores nothing on the rubric because it publishes almost nothing we can check. There is no whole-range vegan statement, no testing declaration and no vegan mark: it is not in PETA’s register, though other sites say it is. It names no materials or makers, and several pages say only “Vegan Leather”. A zero here is not a verdict on the bags. It measures how little the brand has put in writing.

Sources

Every source we relied on, checked on . Pages change: if one of these now says something different, tell us and we will re-check.

  1. About (UK store)
  2. Product page: Joy bag, “Vegan Leather” only
  3. Product page: Elowen loafers
  4. PETA-Approved Vegan: 100% vegan company list

Right of reply

We are sending this assessment to JW PEI and inviting a response. Anything it tells us, and any change to the score that follows, will be published here with its date.

Questions people ask about JW PEI

Is JW PEI vegan?
On the published evidence we reviewed, we found no animal-derived materials in JW PEI's current range. The brand has not yet confirmed that in writing, which is one of the things an audit asks for.
Does JW PEI test on animals?
We found no evidence that it does. It has not yet given us a signed no-testing declaration, so we cannot confirm it either.
What is JW PEI's Fashion Without Cruelty score?
0 of 100, assessed from published evidence. 85 or more, with both gates clear and an evidence audit on file, earns the Good badge; 45 of the points still open depend on evidence only the brand can give.
Can JW PEI earn the Good badge?
Yes, if it reaches 85 points and completes an evidence audit with us. Published evidence alone takes a brand to about 55.

Think we have this wrong? Write to hello@fashionwithoutcruelty.co.uk with the evidence. We reply within ten working days and publish a correction where we were wrong. How we rate.