Clears both gates on published evidence. Not yet verified.
Scored 30 of 100 on published evidence, from its lowest-scoring piece. A further 45 points depend on evidence only the brand can give us.
How the score breaks down
Materials evidence25/30
Animal-testing assurance0/30
Traceability & transparency0/25
Independent verification5/15
How we know
Classic Oxford
Assessed from Will’s own material tables and ethics pages. The brand holds no verified third-party vegan mark and its published timeline stops in 2021, both of which cost points.
On the published evidence we reviewed, we found no animal-derived materials in Will's Vegan Store's current range. The brand has not yet confirmed that in writing, which is one of the things an audit asks for.
Does Will's Vegan Store test on animals?
We found no evidence that it does. It has not yet given us a signed no-testing declaration, so we cannot confirm it either.
What is Will's Vegan Store's Fashion Without Cruelty score?
30 of 100, assessed from published evidence. 85 or more, with both gates clear and an evidence audit on file, earns the Good badge; 45 of the points still open depend on evidence only the brand can give.
Can Will's Vegan Store earn the Good badge?
Yes, if it reaches 85 points and completes an evidence audit with us. Published evidence alone takes a brand to about 55.
Think we have this wrong? Write to hello@fashionwithoutcruelty.co.uk with the evidence. We reply within ten working days and publish a correction where we were wrong. How we rate.