Get Verified
If your brand clears both gates, we would like to assess it properly. Tell us who you are and we will send the evidence request.
The Good badge
Two gates, then a hundred-point rubric. A brand that sells animal materials carries a red tag, and cannot be verified until its range is animal-free. Clear both gates, score 85 or above, and complete an evidence review, and you may license the badge for your own site and marketing. Roughly half the available points depend on evidence only you can give us, which is what the audit is for. The full method is published on our standard page, so nothing here should come as a surprise.
- No animal-derived materials
- No animal testing
- Evidence we can check, not claims we must trust
Annual licence: £250 small, £600 medium, £1,200 large. The fee covers the audit. It does not buy the outcome, and it is not refunded against a better score.
What an audit involves
- You applyDay one
The form below. It takes five minutes and commits you to nothing.
- We send the evidence requestWithin ten working days
A short list of what we need: a whole-range materials declaration, a signed no-animal-testing declaration that covers your suppliers, glues and dyes, your factory list (under NDA if you prefer), material specifications, and any certificates you hold.
- We check every documentUsually two to four weeks
Certificates are checked against the issuer’s own register, declarations against your range, and factories against what your product pages say. Where something does not add up, we ask.
- You see the draft before anyone elseTen working days to reply
The full report, line by line against the rubric, with the reason for every point given or withheld. Correct anything we have wrong before it is published.
- We publish the resultOn the date we agree
Your brand page updates with the new score and the audit date. Clear both gates with 85 points or more and the Good badge licence runs for twelve months. Fall short and you keep the report, with exactly what would close the gap.
- We check againEvery year, and whenever your range changes
Annual renewal, plus a re-check at once if a new material appears in your range or credible evidence reaches us. Badges can be withdrawn.
Already rated? Your brand page shows exactly which lines of the rubric are open and which of them only you can close. Most brands we assess from published evidence sit between 0 and 50, because 45 of the 100 points depend on evidence only the brand holds.