All brands

Matt & Nat

1 piece assessed against the published standard.

Clears both gates on published evidence. Not yet verified.

Scored 10 of 100 on published evidence. A further 45 points depend on evidence only the brand can give us.

How the score breaks down

Materials evidence10/30
Animal-testing assurance0/30
Traceability & transparency0/25
Independent verification0/15

How we know

Brave Backpack

Scored low on evidence, not on materials. In 2019 the Advertising Standards Authority upheld a complaint that the brand overstated its recycled content, and we have found nothing published since that would settle the question.

Pieces we have rated

Questions people ask about Matt & Nat

Is Matt & Nat vegan?
On the published evidence we reviewed, we found no animal-derived materials in Matt & Nat's current range. The brand has not yet confirmed that in writing, which is one of the things an audit asks for.
Does Matt & Nat test on animals?
We found no evidence that it does. It has not yet given us a signed no-testing declaration, so we cannot confirm it either.
What is Matt & Nat's Fashion Without Cruelty score?
10 of 100, assessed from published evidence. 85 or more, with both gates clear and an evidence audit on file, earns the Good badge; 45 of the points still open depend on evidence only the brand can give.
Can Matt & Nat earn the Good badge?
Yes, if it reaches 85 points and completes an evidence audit with us. Published evidence alone takes a brand to about 55.

Think we have this wrong? Write to hello@fashionwithoutcruelty.co.uk with the evidence. We reply within ten working days and publish a correction where we were wrong. How we rate.