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Bags

Brave Backpack

by Matt & Nat

£75

A clean-lined backpack in the brand’s recycled Grain material. A well-made bag from a brand whose disclosure has not kept pace with its claims.

Cruelty-free score: 10 of 100

85 or above, both gates clear, and an audit on file earns the Good badge. A further 45 points sit waiting on evidence only the brand can give us.

Materials evidence10/30
  • Material composition published for every item in the range0/15
  • Alternative materials named, with converter or mill identified10/10
  • Written whole-range declaration: no animal material in any itemAwaiting the brand0/5
Animal-testing assurance0/30
  • Signed no-animal-testing declarationAwaiting the brand0/10
  • Declaration extends to suppliers, components, dyes and adhesivesAwaiting the brand0/10
  • Third-party vegan or test-free mark, confirmed in the issuer’s register0/10
Traceability & transparency0/25
  • Supplier or factory list disclosed, publicly or under NDAAwaiting the brand0/10
  • Material origin traceable to a named converter or mill0/8
  • Claims substantiated, current and dated0/7
Independent verification0/15
  • Corroborating certifications held and current0/5
  • Full audit cooperation, evidence supplied on requestAwaiting the brand0/10

Sustainability: 10 of 100

Assessed separately, on its own criteria. 70 earns the Sustainable badge. A strong environmental record never lifts a cruelty-free score, and a weak one never lowers it.

Materials & circularity10/40
Emissions & manufacturing0/25
Chemistry & water0/15
Longevity & end of life0/20

Materials

Recycled PolyesterRecycled Polyurethane

Certifications

PETA-Approved Vegan
How we know

Scored low on evidence, not on materials. In 2019 the Advertising Standards Authority upheld a complaint that the brand overstated its recycled content, and we have found nothing published since that would settle the question.